Fraud Prevention

M3 Global Research’s commitment to high quality survey data is underpinned by multiple initiatives designed to prevent respondent fraud, including identity validation via photo ID and facial recognition technologies, manual verification of panel members’ credentials, and deduplication of records. We combine industry leading technologies including Imperium’s RelevantID, and Google’s reCAPTCHA, with our own proprietary innovations, to deliver best-in-class solutions to combat fraud.



  • Relevant ID flags based on device digital watermarking and fingerprinting
  • Name / address matching

Panel Member Verification

  • Identity validation via photo ID and face recognition technologies
  • Re-verification of panel members prior to every survey to ensure continuous good standing
  • Automatic flagging of erratic member behaviour

Fraud Control

  • Bot detection (reCAPTCHA + Relevant ID)
  • Geo-IP validation
  • Relevant ID Fraud Score (with M3 customisation for healthcare)
  • AI-based IP reputation flagging
  • Auto-capture survey start / end times
  • Automated survey complete confirmation process

Survey Data Quality

In surveys we program and host

  • Automated checks for: Speeding, flatlining, poor open-end responses, inconsistent answers, and ‘red herring’ responses
  • Data is centralised and incentive payments are blocked
  • Reinforced with scripted data checks customised for each project
Get in touch

Talk to one of our experts today and find out how we can make your research safe and secure - so you can focus on the results:

  • Award-winning solutions
  • ISO certified
  • Industry leader
  • Dedicated global compliance team